My Wife is using the New Pink for a week now! Typically, she and her girly mates absolutely love it! (and therefore me!)
As for the branding....it stop's unwanted questions! Looks good as well, until people know more about the Electronic Cigarette.
I personaly, quite actually like the brand mark! Since I got removed from a nightclub because the bouncer said.."Still looks like a cigarette!" I wish my ecig had some marking on it to show them! As they would not physically touch it to see it was not a tobacco cig, while escorting me from the club!
Anyway, it's better buying from a business you know is going to be around in the next few years! So I think pillbox's The Electronic Cigarette Company and even Smokster ecig site should deserve our support as it cost's money, time and effort to setup new business!
The new black cartridges that come in the pink boxes are very good as well, they last longer than the new brown ones, as the gauze is twice as long and deeper.
Finally, the smoke is somehow a lot better than my 3 month old mini, so the atomizer technology must be getting better also!!!
Anyway....a tobacco free home....God, it smells nice in the morning's!