Keep in mind that Canadian politics has deep roots both in the tobacco & pharma industries which are in direct conflict to e-cigarettes
For instance the CPP (Canada Pension Plan) invests heavily in Imperial tobacco Group - the largest tobacco manufacturer in Canada. ITG makes almost all of the name brand Canadian cigarettes (Du Maurier, Export, Players, etc). The financial stability of your old age pension (similar to social security in the US) is directly related to tobacco sales.
The even bigger conflict of interest I see is that a federal agency tasked with administering our pensions chooses to support an industry that is known to knock 10 years off our lives. The last ten years where we'd receive pensions if we weren't dead.