Reports of Philip Morris phasing out cigarettes

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zoiDman

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I think it is Somewhat Amusing that so much has been made about this Statement...

“I believe that there will come a moment in time where we have sufficient adoption of this alternative product and sufficient awareness to start envisaging – together with governments – a phase-out period for cigarettes,”
André Calantzopoulos, Philip Morris


I wonder what would be considered "significant adoption"?
And in what Decade such a "phase-out period" might begin?
 
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