OK, I'm a newbie. Picked this up as about a month ago as what I believe to be a better alternative to smoking tobacco. I've spent much more time than necessary understanding what's what. All I read/hear in the "vaping" world reminds me of all the BS in the audiophile world of subjectivity over objectivity, form over function, obscure terminology for obfuscation instead of understanding. The terminology just seems to be part of an exclusive, private club. You're either in or out, and it's a bar to entry. Peeves: "Vaping." OK, I understand the desire to differentiate from smoking tobacco, I really do. But please understand that "vaping" is likely to convey (illegal) drug connotations to the general public, right or wrong. I can't pretend to have come up with something better, but "smoking alternative" or "vapor smoking" is probably better received, whether it looks like a cigarette or not. "Analogs." Just call them cigarettes, which is what everyone else does. If you want to make people think they're not part of the club, calling them analogs is a good start. "Cartos." "Attos." "Clearos." "Glassos." etc. They're all atomizers/vaporizers (pick a term). I get the whole custom/differentiation thing, but lose the cuteness and use one all encompassing term to refer to this part. Groucho, Harpo, Chico, and Zeppo are OK. "e-juice," "e-liquid." It's not the juice of anything. It's not electronic ("e") in any way. It's a liquid, just call it that. Or maybe "e-cigarette liquid." ... does "mod' mean? Perhaps it at one time meant modified. But, if you can buy a "mod" off the shelf, it's not modified, is it? Just call it a battery. Maybe it's fancy. It doesn't matter, it's a battery (holder). VV/VW. VV is really CV - sure, you control (vary) it, but you're telling it to deliver a Constant Voltage. VW is the same only different, it's actually Constant Wattage. Plain batteries with no electronics provide VV/VW - the Voltage/Wattage varies as you drain the battery. And that terminology come from a long history of professional, lab grade, voltage sources/power supplies, don't try to change it. But it is, first and foremost, a battery. Having said all that (and I'm sure I could think of more), I don't expect to change the industry. But many here seem to want to encourage this to go mainstream faster than it already is. The whole terminology thing makes that hard, and presents a barrier to entry - fundamentally there are only three things involved - a power source (call it a battery), a liquid, and a vaporizer. Don't make it harder than it is, that comes later. If you try to get someone into it, tell them to get a battery (and charger), a vaporizer which fits it, and a liquid which tastes good to them - the detail comes later. Or, don't. But expect that big tobacco will make it easy to understand/buy/use, and that's where the market will go. This industry is its own worst enemy. Now, get off my lawn.