DIY
I would definately love to see Apollo get into the diy supply business. There are quite a few of us who seriously make our own e-liquids and this is a very marketable business to get into. You could start out with flavors and then add bottles, a few extras, measuring containers, etc and then into nicotine, VG and PG, if you like. But if all you ever do is flavors, it would be a great asset to Apollonians everywhere.
Very much this. I'd love to start buying DIY supplies from Apollo! If you guys go that route, you might also consider carrying supplies for rebuildable attys, since those are quite the rage right now and will only get more popular as industry regulation creeps in. Kanthal and Nichrome resistance wire, stainless steel mesh, silica and cotton wicks.