From my perspective Blu may be suffering from their own success. Being, arguably, the most recognizable brand of ecigs the get the most attention good and bad. Since they got bought out last year what I have observed is that the newest starter pack is smaller, cheaper, and seems to be aimed at competing at the retail market. And they dont sell it online. And they dont sell their best kit, the Premium 100, in stores. So while they have made some accommodation for the long term customer it isnt the vaper as we understand it here in this forum. Yeah, they belong to BT and they would happily restrict themselves to just Classic Tobacco and Magnificent Menthol flavors; they are first and foremost a company trying for a profit. Beyond that I havent seen anything from them since the buyout that I didnt see before.
That said, when going to a retail store I have seen Blu racks filled with other brands. I have been to stores where their (and other) product are stuffed in a corner. The counter help knows almost nothing about the product. So many of the cartridge duds and bad equipment are problems coming from indifferent retail stores. What I havent seen is Blu cigs side by side with the parent companys tobacco brands. I havent seem them other than in convenience stores and some tobacco shops. I expect to see some of that as the other BT companies push into that marketplace.
My own experience with Blu was very good. I never encountered a dud cartridge in over 200. I never had a bad battery. I also have a Premium 100 kit, I only bought online, and I never tried to buy anything listed as out of stock. Ive stopped using Blu only because I prefer 24mg of nicotine and the highest they have is 2/3 of that at 16mg. It wasnt enough to push me further away from regular cigarettes.
I understand your points. And I must say that your low failure rate with regard to the cartomizers is (IMHO) the exception rather than the rule.
Also, while ignorant or indifferent retail help is annoying, they're not making the product, only selling it, and they're doing that under the strict sales guidelines laid down by the vendor, it's almost always like that.
I'm not a sworn enemy of the brand/product, I really don't care that much; after all, I don't work for them and they're not paying my rent. The same should be true on the other side: apologists really shouldn't be defending a company unless they're zealots for the product (a la Apple), or they work for them.
Blu won't have any impetus to stand by or improve their products unless one of two things happen (or both things): enough customers complain publicly enough to cause negative publicity for them. Or if the reputation for substandard products cause them to lose money.
When I've had bad cartos from other companies, they've always replaced them. Always. Blu doesn't even want to know about it.
All that money backing their brand but not enough to shore up QC or customer service, but they have enough to pay Jenny McCarthy.
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