I suppose, that is why some like a Hublot instead of a TAG Heur...I'm guess 300 as they didn't have any yet as of Friday.
The profit on those things has to be off the charts. 10 chipset and a 5 dollar battery from China. Hire a dozen single mothers to assemble them with some bits of plastic and call in the fan boi.
Saw a commercial the other night on TV for a woman's watch, the wife says that is a nice watch but never heard of it before... Patek Phillipe Twenty 4