Holy .... i am just going post my knee jerk reactions to this, which I found to be many. I rolled my eyes so far back I an afraid they may not come out. Such .... out of eggheads mouth.
First I love how they start with the Marlbogh man and made it like it was a sad case. He made the choice and made money off if it. The cigarette companies continued to make mine into the late 80's and 90's off of print ads.
To the next point I do believe that minors should not be a target. They should be helping to eliminate smoking, not breeding new smokers. So they are on point there.
Up to here they got things right, now one persons opinion ruins the actual segment.....
He starts talking about tests of many different brands, knowing g full well which are safe and which are not, but chooses to brand them all the same, then claims that nicotine is what makes them addictive without mentioning the other factors and chemicals in cigs.
He would recommend champex or other drugs that wreck your brain and leave you with early Alzheimer's in order to replace nicotine.
He then also sates it is illegal in canada to use a nicotine enhanced ecig which proves he really doesn't know what he is talking about.
He then goes on to say that if they don't provide nicotine, they will not be effective, while also trying to prove that if people get the stimulation they don't need the nicotine. He essentially double slandered himself. They want the hand to mouth without nicotine, but if there is no nicotine, they have no reason to quit.
Oh and in the end it comes back to this, smokers abusing thier rights and vamping where they cannot smoke. Candy sticks were made for kids to smoke, and this is the new age candy stick.
Health Canada got it right right off the start that why we can't find nicotine ecigarettes in public. I have seen the rest, but this sums it up.