The vaping industry has been "over-saturated" for some time now. Last year I talked to somebody who was going to open a vape shop, and within the time it took to go to sleep that night and get a business license on lunch hour, 2 more opened on the very street where he was going to locate. And several others across town had closed. In 2015, OKC had over 300 vape shops. That is over saturation.
Sales of ecigs, including cig-a-likes, slowed markedly at the end of last year, at least compared to the previous growth spurts:
E-Cigarette Sales Rapidly Lose Steam
I was reading posts on reddit a year ago by people opening vape shops and despite advertising, good CS, social media, they were getting like 1-2 customers a day. After reams of good and bad advice, finally somebody who *gets it* says:
"Did you write a business plan before creating your business? Guessing not. This is how people end up in this situation."
People were writing about it:
The Plight of the Local Vape Shop - iVape Local
Once oversaturation happened, B&Ms were struggling.
I predicted 2-3 years ago, by watching what companies were doing, who would survive years down the line. My thoughts about who that will be haven't changed, and it's not just BT.
Yes regulation is a hump. But there are people who are going to persevere and my thoughts are they will be around next year, the year after, etc.