The heat capacity refers to how much heat energy (milli joules) is required to raise the temperature of a material by 1 K (temperature) per unit mass
The heat flux refers to how much heat energy (in this case, power/watts is used to represent heat) is given off from a unit area (mm^2) of the coil's surface.
Very technically speaking, the units used are in shambles, but you get the rough idea, which is probably intended by the app maker.
In terms of whether you want it higher or lower... It depends how you like your
vape. The
Immediate implications are:
1) higher the heat capacity, more more energy is needed to get it to heat up to what you want.
This means that keeping ALL else constant (resistance, amps, wattage, yada yada), a wire with a lower heat capacity will be hotter than one with a higher heat capacity.
2) the higher the heat flux, the more heat is "given" off, assuming constant surface area.