It didn't seem that bad to me. Maybe I miscalculated but it's only $7-9 for 1 ounce/30 ml (of course, a lot is dependent on the ratio necessary). I paid $6 for 0.4 oz/13 mL of my Capella.
EDIT: Saw that you meant the big ol' jugs of concentrate. Still, 8 ounces of Capella would be $59 vs...