I read a lot of ecig news stories. Most are shameless lying, mostly I think because journalism is a fading business so they pander more. There's also plenty of honest confusion, writers trying to wrap their arms around what's happening. What's happening is a gigantic global business, tobacco, is on the brink of being washed away. That's going to be disruptive.
I'm vaping some DIY, 50/50 VG PG, 12 mg nic with 1% flavor. The cost is 1.2 cents per ml. For me that translates to $30 per YEAR to replace something that used to cost me $3,000 a year. THAT, my fellow Americans, is disruptive.