Good news. V2 are good cig-a-likes, much better than blu. And more lobby money can't hurt either.
Although I don't doubt the valid speculation that BT is primarily interested in off the shelf gear, but I doubt they would feel threatened by re-fill juice, or modding, those are less common ways to vape, and as options they provide upgradability, thus repeat sales (a simple VV ego style, and some fancified organic re-fills allow the bigger market to upscale, if the company offers that option).
I imagine first they will buy up all the really popular/good cig-a-likes. They they will go for some big flavour companies - and get a working PCC. So, V2, bloog, e-roll etc. Then they will develop a very basic ego VV, and include some fancy organic or specialist flavour refills, as well as standard cheaper carts. And then refine.
Theres no real market in high end vaping equipment, thats why they cost such absurd prices. All you want for profit is good cig-a-like/pcc/carto combos (with optional high-end flavours in liquid as alternatives to the carts), and a med-level ego VV also with boutique style liquid refills.
I am curious to see where it all goes, but I think smokeless image's product line might be a good example of where things are heading with BT. The aspect I am curious about is the juice and the innovation. Will we see WTA, linalool, other safe additives? Organic flavours? Better Mah in the battery tech for cig-a-likes?
Something id be curious to see is a "VV puff", a puff strength measuring variable voltage, that controls voltage based on how hard you puff on a cig-a-like auto, or ego sized auto, giving a bigger hit, if you draw harder. This would, if viable, really push the experience to be more similar to smoking. As is, if you want "more" you have to drag for longer. It would be more intuitive to get a slight peak in the wattage/heat if you draw harder, so it works like a stinky.
Also the PCC/battery combo is one that could use further innovation. Getting two fully assembled e-cigs, 2 cartos and the recharging battery insight into a light or easily pocketable size that also looks cool, is a challenge. That balances with the size/weight issues of the battery itself. In many aspects theres alot of room for further innovation..