The B&M's here in NJ aren't really all that, price wise, at least from what I've seen. Yes, some stuff is marked up and yes, you can definitely get stuff cheaper online, but I like to support the local business. PLUS, these guys usually know just as much if not more than I do, so it's nice sometimes to have good conversation with a fellow vaper, as I don't really have any vaper friends. No, I won't be paying 30 bucks for a Protank or 20 bucks for heads, but if I am in desperate need of a yard of kanthal, a foot of wick, battery etc, I'm all about instant gratification. But when it comes to mods and tanks, I'll stick to online for now.