Some of you might not have seen this news item. I read it and wondered: If e-cigs could be purchased wholesale, how many could be bought and given to the world's smokers for $500-million? And wouldn't that result in a higher quit-success rate than quit-or-die? Or is this just a way to transfer money to Big Pharma for all the NRT stuff that will be bought and distributed? What a fraud!
Gates, Bloomberg Pledge $500 Million in Antismoking Effort
Billionaires Bill Gates and New York City Mayor Michael R. Bloomberg announced yesterday that they'll contribute a combined $500 million to a worldwide antismoking campaign, the New York Times reports.
The new campaign, dubbed Mpower, will receive $250 million from Bloomberg's foundation during the next four years, in addition to $125 million already donated. The Bill and Melinda Gates Foundation plans to give $125 million during a five-year period.
Bloomberg has spoken out against smoking for years, but this is a new effort by the Gates Foundation, the Times reports. The campaign will encourage governments to raise tobacco taxes, ban smoking in public places, outlaw cigarette giveaways and kid-directed advertising, start advertising campaigns against smoking, and offer people help in quitting.
Gates, Bloomberg Pledge $500 Million in Antismoking Effort
Billionaires Bill Gates and New York City Mayor Michael R. Bloomberg announced yesterday that they'll contribute a combined $500 million to a worldwide antismoking campaign, the New York Times reports.
The new campaign, dubbed Mpower, will receive $250 million from Bloomberg's foundation during the next four years, in addition to $125 million already donated. The Bill and Melinda Gates Foundation plans to give $125 million during a five-year period.
Bloomberg has spoken out against smoking for years, but this is a new effort by the Gates Foundation, the Times reports. The campaign will encourage governments to raise tobacco taxes, ban smoking in public places, outlaw cigarette giveaways and kid-directed advertising, start advertising campaigns against smoking, and offer people help in quitting.