Hi Mark,
While reading articles regarding the proposed NYS ban of the electronic cigarettes, I read that the electronic cigarette business in the US is a BILLION DOLLAR INDUSTRY. Wish I could find that article now. However, it seems like the market is made up of lots of small businesses whose livelihoods are being threatened by bans and in particular the seizure of e cig products imported from China. The market appears to be in a bit of turmoil.
Having read and researched and visited web site after web site relating to the ecig, there seem to be several paths to take in this industry. Some companies provide E juices only, and may offer a ecig model or two. Some businesses deal with accessories, like lanyards, cases, carto and battery skins, and the like. And then of course there are the companies that offer a handful of ecig models that are most popular or recommended, fewer deal with custom mods.
There is also something interesting going on in terms of media relating to
vaping. Another route might be the reviewer route, which I do not know a lot about but I have seen enough reviews to learn that sometimes the reviewers receive products at no cost from companies because they want the review by that particular reviewer -- however, most reviewers say they are not paid, but ask viewers to subscribe to their "channel." Not sure if there is some type of payment for getting lots of viewers.
There are
vaping ezines, Vape TV (internet webcasts and podcasts), and then of course, several
vaping forums such as Electronic Cigarette Forum. As you can see, ECF has a list of suppliers, and I believe it generates revenue from those suppliers and supporters of the forum.
Finally, there are also some young groups, such as CASSA - Consumer Advocates for Smoke-Free Alternatives Association, and the Electronic Cigarette Association (ECA), both spearheading the cause for the electronic cigarette.
The industry is young, and in my opinion, has lots of opportunity for growth. Some companies offer what they call an affiliate program, where you refer people and when they buy you receive a small commission.
I think this is a good time for anyone interested in opportunity to study the market... maybe even prepare a business plan and put it on the back burner until the dust settles with the proposed laws, etc. Hopefully, most states will follow California in refusing to be a Nanny State.
I'm not an expert or anything, these are just my observations. I hope they help.