When I smoked, I would just as likely do without rather than bum a menthol cigarette from somebody. When I started vaping, I didn't much care for the tobacco flavors - they all seemed like an unlit cig, which wasn't particularly satisfying. I found that I liked coffee flavors - they had a little of the "bite" of an analog. I got a menthol carto as a freebie a month or so after I started vaping, and thought. what the heck, I'll give it a try. I was amazed at how much I liked it - the throat hit was very satisfying even at a lower mg level. Within a short time, menthol became my go-to daily vape. Halo menthols in particular have been a staple for over a year now - I never seem to get tired of them. I do rotate some other flavors in during the day, but unlike the menthol, I wind up having to switch them from time to time.