I thought it was the cat's meow at first, too. However, after vaping it the majority of the time for about 3 weeks, I just got tired of it. I actually sold the rest of mine, because it no longer satisfied me either. It might be OK for vaping 1/2 day per week, but I must have overdone it. Yesterday, while I was on the road, another carto ran dry after awhile so I pulled a carto filled with Atomic Cinnacide out of my pocket. It just wasn't cutting it. Thankfully, I also had a factory filled tobacco carto along too, and had to resort to that to get my buzz.