Things are not looking good. This is absurd: https://s3.amazonaws.com/public-inspection.federalregister.gov/2015-24313.pdf?source=govdelivery&utm_medium=email&utm_source=govdelivery …
Essentially, claims that e-cigs can help people to stop smoking will render the products subject to medical regulation.
Claims that e-cigs are safer will render them subject to "modified risk tobacco" authorisation.
E-Cig companies will be limited to marketing their products as being "satisfying", essentially using the language of the tobacco industry prior to 2000 (due to a Brown & Williamson loophole).
This rule is proposed to "remove ambiguity for marketers", but at the expense of any consumer-facing clarity.
The future looks bleak.
Essentially, claims that e-cigs can help people to stop smoking will render the products subject to medical regulation.
Claims that e-cigs are safer will render them subject to "modified risk tobacco" authorisation.
E-Cig companies will be limited to marketing their products as being "satisfying", essentially using the language of the tobacco industry prior to 2000 (due to a Brown & Williamson loophole).
This rule is proposed to "remove ambiguity for marketers", but at the expense of any consumer-facing clarity.
The future looks bleak.