Liquid manufacturers buying yaughts, lambo's, ferrari's, mansions...
Hate to break it to you, but the vape industry for the United States is in the billions of dollars in turnover.
Here are the cold hard facts, brought to you from a reviewer in a country that did advocacy right....
Liquid manufacturers buying yaughts, lambo's, ferrari's, mansions...
Hate to break it to you, but the vape industry for the United States is in the billions of dollars in turnover.
Here are the cold hard facts, brought to you from a reviewer in a country that did advocacy right.
The United States, for consecutive years, over and over again, pushed and called for the "community" to do the advocating, failure no.1.
The United States, for consecutive years, over and over again, pushed for reviewers to be the forefront of advocacy, failure no.2.
The United States, for consecutive years, turned a blind eye to e-liquid companies, wholesalers, vendors and some manufacturers raking in millions of USD per tax year...who not once...EVER...donated or supported advocacy, failure no.3.
The United States, for consecutive years, over and over again, beat the "community" over the head with the advocacy stick. Advocacy group after advocacy group, popping up over and over again, begging for money...and where did it all go? Failure no.4.
Now...myself and a few other in the UK have been warning about this for the past three years. We got laughed at, even after the successes of the New Nicotine Alliance, we still got laughed at.
Then the "think of the children" groups formed on Twitter. US vaping had no industry led trade group backing up the industry. Instead it was the consumers that had to advocate. The "community" that people speak of, on twitter, facebook, youtube, and forums, represent a small fraction of the 9 to 10 million US vapers.
From 2015, the emphasis in the US should have been building a trade group, or a single advocacy entity with the backing of those same US distros, wholesalers, businesses and manufacturers along with e-liquid companies who, together, constitute a multi-billion (not million) dollar industry. Instead, the opportunity was wasted. US advocacy was led down the wrong path, by clueless US community "leaders" who thought they knew better than everyone else, I warned about it, and many from the UK and the EU has warned about it.
We tried to warn these people about the wrong direction they took with advocacy...we got laughed at.
All I can say it, you are now reaping the harvest of 4 years of ill-informed, mismanaged, and badly thought out advocacy.
A PR firm won't do jack all. The United States needs the heavy hitters in the industry itself, the money makers, the big industry based named to group together into one single trade group entity and meet the lobbyists head on. The cold hard fact is this...without the industry itself backing up advocacy...NOTHING will work. What happened yesterday proved that, because if a trade group with billions in collective turn over had managed to lobby the Presidents advisors, Trumps speech last night, Melania's tweet the night before, and bloombergs $160,000,000 anti vaping fund would have been forgotten about, or not happened at all.
As long as the vaping industry itself in the US remains silent, it will be run rough-shod over by every single anti vaping twitter group, lobbyist, and media mogul...