This resurgence in combustible
tobacco use is largely the result of new regulations that have made the most globally successful harm reduction products inaccessible and the fear caused by misinformed media reports. “Over the last several months, we’ve observed an increase in the number of age 50 and older smokers in the cigarette category,” CEO Billy Gifford told investors. “We believe these smokers had previously switched to e-vapor products, but recently returned to cigarettes due to negative publicity and regulatory and legislative developments in the e-vapor category.”
Many states including, most recently, New York state have now banned the sale of all e-cigarette products. Consumers may still use vapour products, but it is illegal for stores to sell them. “The data is clear, vapour products are twice as effective as the next leading
tobacco cessation product and have been proven time and again through verified studies to be at least 95% less harmful than tradition cigarettes,” said Darryl Tempest, Executive Director of the Canadian
vaping Association (CVA). “Allowing the sale of cigarettes, which are known to be the leading cause of death in North America, while banning the sale the most successful harm reduction products is both immoral and hypocritical,” concluded Tempest.
