Because electricity takes the path of least resistance. (Ok, it's actually more complex than that, if there are multiple paths. It then takes the lowest *average* path. Parallel conductors of differing resistances will each carry current and voltage in inverse proportion to their percentage of the sum of resistances.) In the case of Ni or Ti contact coils, the short path is through the coil sideways, rather than going around and around the spiral. Thus spaced coils are necessary to make the current flow through the entire length of the wire.