Ok,, i know ive already posted my opinion on this topic...
but now ive come back to post sound unarguable logic....
The thing of it is this Dawn, When you give customers "samples" there is a very high probablity that the customer will place an additional order for that sample... It also gives your "steady" customers a chance to try flavors that they have not yet ordered from you, again increasing your sales.
However, by giving free shipping.. IMO its a loss to you and to us. You lose the money either way.. either by product or by shipping costs. however there is a potential to regain that "overhead" by recouping it
through prospective sales in the "sampling" marketing. Its also a loss to US, because we dont get to try the flavors that we are either "scared" to try or like me, on a budget and cant afford to try.
So theres my logic...
Free Shipping: Lose, Lose situation.
Samples: Win, Win Situation.
<3
J
Edited: Id still pay for an "over night air" option