I think that how you go about it has a big impact on how people react. I am blessed to be in an area that seems to be very progressive in terms of the Ecig. We have at least 6 B&Ms in town that I know of, plus the generics at CVS, Walgreens, ect.. There are endless commercials on the local radio, and everywhere I go I see people vaping, so my area may not be the best measure. I vape without even thinking about it. Anywhere. I have never once had any negative outcome from it. About the worst I can think of is one night at Chilis.. two couples at a table kept giving me weird looks and whispering. After about 20 minutes and multiple looks I finally told them it was an "electronic cigarette" and went over to chat. They were all intrigued and said they were not trying to be rude, but wondering what it was... So here I am Vaping in a public place, and onlookers are worrying that THEY are being rude rather than me!!