This doesn't bode well, at all:
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It's called damage reduction, nothing new here. Large corporations do this on a day to day basis.
Some even hire full time lawyers to find potential problems that might arise in the future because of affiliations that company may have with a particular person, product, chemical, or otherwise outside influence that could put their reputation or company at risk or in the negative spotlight.
Do they truly believe it's harmful, no! They need to plug their behinds though, if something bad were to happen or if the general public's "viewpoint" were the shift then people might say well "such and such comapny" uses it and they claim it safe, that's not very good for them.
vaping is in it's growing pain years, it's the focus of every politician in the country right now and elections are just around the corner. Uusually you'll either get supporters or absolute haters, but every single one of them has an opinion about it, no doubt about that!