Are you puffing on an electronic cigarette? Or are you puffing on a personal vaporizer? 
It may have been a mistake to embrace the term electronic cigarette, instead of pushing for people to refer to them as vaporizers... The same laws, taxes and stigma will apply to vaporizers, if we keep referring to them as cigarettes. Obviously what we call them isn't the sole deciding factor, but it isn't helping.
Have we invested too much money into sites and wares that refer to the devices as eCigs to change now? I certainly hope not. We're vapers, not electronic smokers. By referring to PVs as electronic cigarettes, I think we are confusing the sheep, because they keep lumping vapers and smoker together! Can we ditch that moniker before there is no differentiation between smoking and vaping? What's your opinion?

It may have been a mistake to embrace the term electronic cigarette, instead of pushing for people to refer to them as vaporizers... The same laws, taxes and stigma will apply to vaporizers, if we keep referring to them as cigarettes. Obviously what we call them isn't the sole deciding factor, but it isn't helping.
Have we invested too much money into sites and wares that refer to the devices as eCigs to change now? I certainly hope not. We're vapers, not electronic smokers. By referring to PVs as electronic cigarettes, I think we are confusing the sheep, because they keep lumping vapers and smoker together! Can we ditch that moniker before there is no differentiation between smoking and vaping? What's your opinion?
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