I'd never heard of that company, so I decided to go take a look at their DIY flavorings and at least see what they have and what their prices were for them. So I clicked to see what they carried by The Flavor Apprentice, and spent a good while reading and re-reading just what's at the top of the main TFA page, before even looking at the ones they carry and what their prices are.
Flavor Apprentice
I can't say that I've ever read anything like that on any other vendor's website.
To me, some things stated there would be confusing and/or misleading for a DIY newbie, (as far as what TFA flavorings actually are,
and how they're to be used), and some other statements are just outright wrong.
I didn't even check out any of their other brands of flavorings, to see how they're described. Their prices
do seem to be very reasonable, and they may be great to deal with, but...because of the above and a few other things that concern me, I think I'll stick to my regular suppliers.