The shills are to be expected. The better the article, the harder the shills hit... it's like their livelihoods depend upon the MSA or something. Oh wait... it does! Comment back with what works, let the smokers know what works great so they can switch over without too much waste, and eventually the shills will be in another line of work.
In fact, Mitch Zeller, director of the United States Food and Drug Administration's Center for tobacco Products said in mid-May 2014, "If we could get all of those people [who smoke] to completely switch all of their cigarettes to non-combustible cigarettes, it would be good for public health." That's something right?