The EU Health Commission is functionally owned by corporate interests and we don't expect much sympathy there.
They enforce a Snus ban which kills more than 100,000 EU citizens a year: between 650,000 and 700,000 EU citizens die every year from smoking-related diseases, according to their stats.
Sweden reduced the number of smokers by 40%. Smokers who switch to Snus have the same health outcomes as non-smokers. It is reasonable to expect that at least 10% of EU citizens would have switched to Snus by now, if allowed; 15% is a more likely figure. All those people are killed by the EU every year as they do not have access to safer
tobacco products.