Today at lunch I walked down to Jack in the Box (similar to McDonalds for anyone that doesn't know) And the place was crammed so I decided to sit out on the patio and enjoy the weather (its only 95 out today) so I was sitting outside playing with my ipod vaping away not thinking any thing of it and I look up and about half the people inside were staring at me. My guess is because I have a habbit of scratching my forehead with the "burning" end of my ecig when I'm thinking. After about 20 min or so one of the people inside gets the courage to come outside and talk to me. Her reaction though was priceless. She walked up to me and says "Please don't think me rude, but what the hell are you smoking??" Literally word for word. And the look on her face was totally priceless and confused. I of course was more than willing to show off my favorite toy and politely offered her a drag and as she smoked probably 1/4 of a cig worth of my cartridge I explained to her how it works and gave her the URL to Phil's site. She walked away acting like a little kid that found a new toy. Sadly though i was forced to scarf down my lunch in only 5min because of our conversation.