I'm vaping mine right now. I can see where you'd be getting the rubbing alcohol effect from, but that just means you are only getting part of the carbonated effect and not much of the actual flavor.
Quick question: Did you get it with flavor boost? I'm resigned to the fact that my taste buds aren't coming back until I fully quit the analogs, so I pay for the extra flavoring. Even with it, it was very light.
Other quick question: How long have you had it? If it's been more than a week, then go ahead and e-mail Shane. You might have just gotten a wonky batch. If it hasn't been that long, give it at least that before e-mailing. Shane's a pretty fair dude. He should take care of you.
And if you get a new batch and it turns out you just don't like it, trade with me. I've got lots of juices I have no time to vape!