Maybe the whole publicity thing will go better once Katherine convinces PETA to promote the use of "the
device" around their animals for THEIR health reasons. Animals can't sue, etc.

[reference to all the disclaimers of e-cigarette sellers saying they are not stating "health effects"]
http://www.peta.org/living/companion-animals/Smoking-Endangers-Animals-Too.aspx
People may be stubborn, but I don't believe that anyone is so stupid to think that incinerating and inhaling a substance known to cause cancer isn't worse than inhaling water vapor.
And... if Katherine were sucking on a pacifier, she'd still be hot. I challenge you to find any average man who actually minds a female with an oral fixation?