There is a 5 page article in the Oct 2015 issue of Family Circle magazine, (titled, This Is Not A Puff Piece) warning parents that ecigs are a gentle pathway to smoking and how to guide your kids away. It states that middle school kids are the ones for parents to watch as this is the age group that is going to be sucked in by the marketing, the high school age kids are "too cool" to follow along, unless they have already started to smoke during middle school. It goes on to say that kids have had it drilled into their heads that smoking is bad, but they haven't been warned about ecigs, so parents need to get on the ball.
They may be on to something in regard to this line of reasoning. There were a group of us in a big thread recently comparing notes on when we all started smoking, many of us started at age 14. The antis are targeting parents of kids in this age group to be anti ecig, plain and simple, and lumping all ecigs into a pile with BT. The FC article is subtle, but more of the same: parents, be afraid. The illustration at the start of the article shows a teen girl using a pink ego and knocking her parents backward with exhaled vapor.
ht tp://www. familycircle . com/health/healthy-family/use-of-e-cigarettes-raises-among-teens/ (intentionally broken link)