For single coil users...
Many users of unregulated mechs also use large RBA building platforms with quite large air holes. They find that dropping slightly below 1 Ohm lets them get more vape time (more puffs at around 5ish seconds each) from a Battery.
I.E. A 0.8 Ohm coil will peak at nearly 20 watts with fresh battery (take into account voltage drop when the battery and mod are under a load). As the battery drains to around 3.5v (Time to change the battery at this point), the user is still experiencing a respectable vape close to 15 watts.
SubOhm builds are of interest with multiple coils.
Example: If you take two 2 Ohm coils, you end up with a 1 Ohm build. Each coil is still going to average around 7 watts each. You can achieve a very nice vape with a pair of 7 watt coils, but we also need to keep in mind that there will be some voltage drop in both the mod and the battery itself when under load. That battery is also going to drain as we use the mod. Getting more heat out of the set-up can require taking at least one of the coils down to 1 Ohm or less, which will bring the resistance of the whole build down to under 1 Ohm.
There are all sorts of approaches and purposes for a sub-ohm multiple coil build. Some of my better performers actually mix something like a 3 Ohm coil on a ss-mesh/silica wick (flavor side) with a 0.8 Ohm micro-coil on cotton (heat and vapor side).
The total resistance of a build like this would be 0.6 Ohms.
Of course one should only use High Drain batteries, and some sort of fuse to protect against hard shorts is also a good idea.