Infographic of the Voke medically licenced ecig

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Shirtbloke

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Haven't seen anybody else posting this so I thought I'd put it up here. The Voke is being licenced by the NHS in Britain as a smoking cessation device. It's being made by British American tobacco (wouldn't you just know it) and it turns out that despite being touted as an ecig it's actually a nicotine inhaler that just looks like an ecig - no batteries or electronics at all.

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Mazinny

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Haven't seen anybody else posting this so I thought I'd put it up here. The Voke is being licenced by the NHS in Britain as a smoking cessation device. It's being made by British American Tobacco (wouldn't you just know it) and it turns out that despite being touted as an ecig it's actually a nicotine inhaler that just looks like an ecig - no batteries or electronics at all.

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Are you sure this is the e-cig that was recently approved ? The Voke inhaler was approved in 2014 if i remember correctly. This new e-cig is called E-voke, not Voke. I haven't seen a picture of the E-voke ecig as of yet though.

BAT already has an e-cig on the market called Vype. Not certain how it differs from this new E-voke product and why they didn't try ( or tried and failed ? )to get approval for the product that was already in the market.

Statement from BAT :

A spokeswoman for British American Tobacco said: "Nicovations Limited, part of British American Tobacco's Next Generation Products division, has been granted a licence by the Medicines and Healthcare Products Regulatory Agency for its rechargeable electronic cigarette, e-Voke.

“E-Voke uses cartridges containing pharmaceutical grade nicotine.

“We are now reviewing the commercialisation of e-Voke."

E-cigarettes win first approval as a 'medicine' opening way for prescription by the NHS
 
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pennysmalls

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If they are the same thing and BAT is producing them I'm even more mystified than I was last night when I first saw this. Why buy from BAT when a pharmaceutical company, who already makes them anyway, could have been enlisted? Why even bring BAT into it? This is getting fishy.
 

zoiDman

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    I'm also now totally confused- according to this article (which is only a couple of days old), the e-Voke does seem to be a a sort of glorified inhaler rather than an e-cig ??? And, is there a "Voke" and an "e-Voke" ??? Googling either brings up the same image for both ???

    I believe that the Voke and the e-Voke are the Same Product. An Inhaler made by British American Tobacco (BAT).

    BAT also has an e-Cigarette division called Vype.

    E-Cigarettes | E-Liquids | E Cigs | Vype UK
     

    Shirtbloke

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    This is from the Voke website which seems to be only one page......

    "Voke is a nicotine inhaler for smokers who want to reduce, replace or stop smoking.
    The authorisation for our first licensed Voke product has been granted by the UK Medicines and Healthcare products Regulatory Agency (MHRA) and we are now working towards launch.
    Voke involves no heat or combustion, and so produces no ash or smoke. It also requires no battery or other energy source, it is activated simply by inhaling."

    And from this site......

    "The technology works with a pressurised formulation delivered by a breath-operated valve, delivering pharmaceutical nicotine, resulting in the rapid appearance of nicotine in arterial blood after oral inhalation consistent with pulmonary absorption. It uses pressure instead of electrical energy to generate a vapour for inhalation. Inside the Voke 0.45mg Inhaler stick are a range of micro-engineered components which work together to closely resemble the smoking experience. When you use Voke®, nicotine is released and passes into your body, just like a cigarette but without the harmful chemicals in the smoke. You can use Voke® as you would a cigarette and inhale as much as desired*. (*Dosage: Adults aged over 18 years: as needed; up to a maximum of 2 full packs per day. )"

    That site also has a couple of videos showing a breakdown of a Voke
     
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    Shirtbloke

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    Ah - it seems there is a Voke and an E-Voke - though details are sketchy on the E-Voke.
    From this site......
    "A licence has also been granted for a rechargeable e-cigarette, e-Voke. e-Voke uses cartridges containing pharmaceutical grade nicotine. A review will be undertaken shortly of its commercialisation and the consumer resonance of e-Voke"
     
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    zoiDman

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    Ah - it seems there is a Voke and an E-Voke - though details are sketchy on the E-Voke.
    From this site......
    "A licence has also been granted for a rechargeable e-cigarette, e-Voke. e-Voke uses cartridges containing pharmaceutical grade nicotine. A review will be undertaken shortly of its commercialisation and the consumer resonance of e-Voke"

    I can't find Anything that resembles an e-Cigarette (a battery powering a heating element) by the name of "E-Voke".

    And all the references I have seen to "E-Voke" have references to "Voke". Which clearly looks like an Inhaler.

    From your link...

    A licence has also been granted for a rechargeable e-cigarette, e-Voke. e-Voke uses cartridges containing pharmaceutical grade nicotine. A review will be undertaken shortly of its commercialisation and the consumer resonance of e-Voke.[1]

    [1] Voke contains nicotine and can be used to reduce, replace or stop smoking. Requires willpower. Always read the leaflet.
     

    Maytwin

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    So basically, if I've got this right, BAT have licences for an inhaler and an e-cigarette, both of which look like a real cigarette, and here's me thinking the powers that be were worried about confusion with things that looked like smoking. Please tell me it's "them" that are mad and not me (as I vape happily on my iStick that looks nothing like a cigarette). Also I'm pretty sure that my nicotine is pharmaceutical grade and no different to their "magical" nicotine. :rolleyes::mad::mad: (... and what the heck is "consumer resonance" - no don't tell me (I do get it), but what a ridiculous phrase).

    Rant over :D
     

    zoiDman

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    They seem to be keeping the details of the e-Voke under wraps, which is fair enough I suppose if it's still in development. Might turn out to be vapourware in every meaning of the word.

    Yeah I dunno what is up with the "E-Voke"?

    It could be a Separate product from the "Voke"? It could just be a Branding thing wanting to jump on the "e" in from of a product Name? It could be Sloppy Reporting by the Media? Or parts of All three?
     
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