I'm picturing the Marlboro-e, the Newport-e, no doubt a quality device.
Rx required? Prolly not. $$ OTC NRT Device? Fits a little better in the picture, maybe. There's got to be some control - there's a lot at stake, including a lot of money.
So, wrap the same regs around it as cigs: basically
A) no advertising (except NASCAR) and
B) no minors (except for what they get to see all over the place on cool cars).
How's that for a harm reduction program? A harm reduction program basically that awards huge settlements to the victims for what the courts basically call a murder weapon at the end of the day, or the life, as it were. And that amounts to a tiny price to pay to be a weapons dealer that kills way more people everyday than guns do!
You don't have to wrap anything else around this device. Just substitute this SAFER and HEALTHIER device for the current murder weapon. You don't have to change anything else. THIS IS THE HARM REDUCTION PROGRAM now. It will work. We know it - they know it too. The reduction of risk alone is worth the price of admission.
This product will get made and it will be so much SAFER than smoking proven lethal weapons.
Let's not compare apples to oranges.
They may look more "exactly like" rather than "similar to" the "real thing", but there is no comparison in the technology and I dare to say, safety and health concerns the product was conceived with.
It could be that a plethora of Chinese product in high demand gets out of control production-wise and is possibly failing in the mission. Issues with consistency in the details or in overall product quality resulting from an over-stressed demand with a patina of greed maybe, and a way under managed process control methodology having any number of points of potential failure. Individual points or a combination of many. Rare, if any application of recognized project management standards.
But with close to 20 percent of U.S. adults (over 40 million people) still smoking,
the product concept alone is just too compelling to be ignored.
It's positively seductive.
The benefits are huge. Medically. Financially; in the (let's assume free and fair) USA marketplace. Generating taxes for the broke-n un-governed-mint. Savings on healthcare.
There's no way this is going to die from "tobacco poisoning".
This will rise like a phoenix from the cigarette ashes. And soar like an eagle in the clouds.