Do NOT call it a "Device", you need to make sure you call it a Smoking Alternative, and if you are a supplier do not market / mention it as being a cessation product or device in any way, it's only an alternative. Otherwise they are putting words into your mouth and will use that against you. One big issue they are concernced about is the flavors of the products, since they feel they are targeted towards younger age groups. Act as if the flavors don't even exist, because they will just twist what you say otherwise. No need to be nervous ;-) ... I've been on air too about it, half a million listeners. Doing it almost weekly now in some sort of manner. I've got a paper interview next week as well.