Vapor Corp. (VPCO) is the only fully reporting, publicly traded electronic cigarette company in the U.S. and is the one I was considering doing.
I've been watching VPCO for a while. For the record, I do not now nor have I ever owned VPCO.
Seems to be a very news driven stock. It was dead in the water until Jan 2013 when it jumped from 20 cents to trading between .60 to .80. Drifted down to .40 then suddenly went from .60 to $1.40 under huge volume. Went back below $1 after earnings were reported, but has since been trading over $1 again. Based on their earnings, I see no reason for this to happen other than ecigs being in the news and VPCO being one of the only public ecig companies.
Their last earnings report stated that revenue had gone down due to a decrease in sales to a distributor offset by increased sales to new and other existing distributors, wholesale customers and increased direct to consumer sales. VPCO stated that sales were down 24% for the same quarter last year. That must have been a huge distributor for them. I'm thinking if the distributor isn't buying their product it's probably because the public isn't buying their product. Or, for the conspiracy theorists, BT is muscling in.
So, ecig sales are booming and their sales were down 24%. Not a good sign I think.
VPCO brands include Fifty-One, Krave, VaporX, EZ Smoker, Alternacig, Green Puffer, Americig, Fumare, Hookah Stix and Smoke Star. Ever hear of these brands? Are they sold in your local area? They also design and develop private label brands for some of their distribution customers, but I can't seem to find what these brands are.