People have been switching back to cigarettes from e-cigarettes after the federal government earlier this year barred sales of many flavored vaping products, Altria said. The Food and Drug Administration in February
halted the sale of fruit and mint flavors in cartridge-based e-cigarettes in an effort to curb a surge in underage vaping. Public health officials have said that sweet and fruity flavors are popular among young people.
As those restrictions took effect, Altria noted a shift back to cigarettes among adult vapers, particularly those older than 50. “That consumer was faced with choices,” Mr. Gifford said. “
It benefited the entire cigarette category.”