I'm still pretty new to vaping, I'm about 5 months in. Minus my first two weeks, sub ohm vaping is all I've ever done. When first buying equipment, I wasn't really making a conscious choice thinking "ok, should I get gear that is below one ohm or above one ohm?". I just bought what was relatively new gear from online. It just happened that this ended up being a sub ohm tank with a .5 coil. So from my perspective, it does honestly seem like the norm, yes.
Although my set up for my first two weeks was from a local B&M, I walked in there not knowing a thing. I asked for a starter kit, and they sold me an Evod variable voltage clone. For 40 bucks mind you, but I didn't know any better. That was definitely not sub ohm, resistance was like 2.5 I believe. It was an enjoyable vape, but I knew there was more out there, and I wanted to see what it was all about. And I'm glad I did venture out rather quickly. Turns out that I much prefer the vape from my zephyrus v2, built around .35 ohms at 42 watts, than I do say my sisters endura t18 with 1.5 ohms at 15 watts. Both are nice, that's just what I personally prefer. Everyone is different though and that's a-okay with me.