Personally i think Kick has better vap and more flavour than the JC ... just my opinion.
I'm a noob and just checking out things for the first time. It seems at first blush I have different responses to different flavors. I've tried JC, Kick, Pure.
Got JC sampler pack. Not so sure about their fruit flavors, but have ordered more Mint Chocolate, Chocolate Almond, Vanilla, Tennessee Cured.
Got some Kick. The Apple Tart is delightfully fruity, and the Menthol refreshingly minty. I like their Coffee too.
Keep in mind though, I bought some of the Cola from Puresmoker, which everyone loves. I'm a total cola freak: suck down 2 liters easily, but don't really like it as a vape. Go figure. Also tried an Orange which I didn't like: kind of bitter, more like an orange peel.
I smoked menthol cigs. (notice past tense). With vapor it seems I'm inclined towards chocolate, mint, coffee type flavors. Though I know I like Kick Apple.