Early this morning I heard a PSA spot on WBZ radio 1030 AM. It was read by an announcer - no slick production going here - and it is denouncing "sweet candy flavored tobacco products" being pushed by "tobacco manufacturers" as an "enticement for kids" - and more of the usual crap. They did not call out e-cigs by name, however you know where this is going and where they are pointing the finger. At the end of the PSA they gave their web site. Said you should "Get Outraged!" over this and visit the web site: http://www.getoutraged.con/ (replace con with com - dunno seems appropriate) That will redirect to the Mass DPH makesmokinghistory site - with their Get Outraged! agenda. The site is grossly misleading and misfactual, just on the basis of this all being about "tobacco", "tobacco manufacturers" and "smoking". No point in belaboring all the bad here. The question is: Do we need to get out ahead of this campaign and how do we do it?