Personally, I can't understand why someone would criticize a shop for how they choose to run their business and what products they carry. They are the ones who have to sell whatever to pay the bills and keep their light on.
They do have the right to run their business however they want, and sell whatever product they want. However as a consumer I also have the right to have my opinion on what the experience was like for me. And share that opinion with my friends. And it isn't just that vape shop in particular. I am just sad to see the trend in all of my local shops starting to move away from beginning to normal vaping and into the more hobbyist type of stuff. For me vaping has always been a way to stop smoking and the shops used to be very in tune to that. Unfortunately that seems to be changing.
Lets imagine you liked craft beer. You looked up places that cater to that market and found one named "craft beer super center". You read the add and it said they had a large selection of craft beer with friendly and knowledgeable staff. You drive an hour to get there and find out all they really carry is stuff you can get at your local grocery store. Like Bud, Miller, Coors and the likes. And on top of that the staff didn't seem to care if you were there or not. Wouldn't you feel a little disappointed and want to share that with others that had the same tastes as you might have?
It isn't like I went in there and threw a fit. I didn't tell them how to run their business or demand they change their name lol. I simply asked the same questions and tried to have the same discussions I have had in any other vape shop. They didn't seem to want to have any part of it. That is fine, it is their choice. It is also my choice to have an opinion on it and choose whether or not I want to do business with them.