I received my e-cig over the weekend, Sat morning. I try to be discreet about it. On palm sunday I went to a packed restaurant and if I needed a few drags I would just to the restroom. I came to work this morning and all my coworkers saw it and new already what it was (in nyc these things catch on pretty quick I guess). Another coworker just told me that he already saw them in a bunch of malls.