We just got back from three days of gambling, and all the smokers wanted to know what it was. The dealers generally knew because they had seen e-cigs before. On of the dealers had pink SS just like mine!. The bling was a big hit; folks tended to like mine better than my husbands. A bunch of folks got out a piece of paper and wrote SmokeStik down! Oddly, I did not see another pv, and I thought I would. Maybe there will be still fewer smokers soon!