Oh heck yah, it's store bought juice. I've only been into this for 5 big days! There's a lot to learn, especially with all the terminology that isn't familiar. Especially get a kick out of calling cigarettes analogues. That cracks me up! Had fun today watching vape info on you tube and then cleaning my Evod and taking apart the little atomizer cartridge and cleaning it, with the tiny little wick. That was a bit nerve wracking! Everything tastes better again from my efforts though. After so many years of thinking there was no hope to quit smoking, I realized I've only had ONE in the last 30 hours (it tasted awful). Now I can't wait for my next chance to get to a store and buy some different flavours and with a lot less nicotine! Who knew? Think I'll try a few different flavours and Nic strengths and just revel in the no guilt in purchases - after all, I've already saved a lot of money that would have bought a whole lot more cigs in the last few days. Tempted to get another hardware set up too, but I think it would be wise to take that a little slower, until I get the juice/nicotine situation figured out. I love new toys, esp. When it helps my health (hopefully). Do I seem excited? Hahaha