Along with the introduction of the miniaturized PAX 2 vaporizer. Pax announced an e-cigarettebut an e-cig thats fundamentally different.
Here is the article at CSPnet.com:
Looks interesting. They make great stuff. I have yet to use the PAX2. I look forward to it. Cheers.
Here is the article at CSPnet.com:
Specifically, the engineers on Paxs research and development team looked to solve the difference between how nicotine is delivered in a combustible cigarette versus an electronic cigarette.All the e-cigs on the market are basically using the same chemistry--nicotine in its pure form, Bowen said. If you look at cigarettes, what you find are nicotine salts: nicotine complexed with organic acid to form a salt. This was a huge discovery.
Those salts, Bowen said, deliver nicotine in a vastly different way than the vaporization of liquid nicotine. From there, the company went to work reverse engineering the naturally forming nicotine salts from tobacco leaves to use in their electronic cigarette product.
The result of this is really profound: a night and day difference, said Bowen. This new platform delivered, finally, a real cigarette experience.
Though the proprietary nicotine salt is the primary differentiator of Paxs upcoming e-cigarette, Monsees promised further differentiation by the sleek appearance (its not a round tube with a glowing tip) and premium placement.
This is a product that is ultimately going to change the nature of the e-cigarette industry, Monsees said. This is a market where 60% smokers have tried e-cigarettes, but only about 6% become repeat consumers. Thats a huge gulf. Its not the lack of category awareness, its the lack of consumer satisfaction. Were trying to close that gap, and this is the product to do so.
Looks interesting. They make great stuff. I have yet to use the PAX2. I look forward to it. Cheers.