Are there any media kits or press releases circulating on behalf of e-cigarettes right now? I'd be happy to forward any information on to what few contacts I still have in the media. True, they are mainly Canadian, but work for national news outlets that have potential for American Press or Reuters pickup. I'd write something up myself, but haven't been familiar with e-cigarettes long enough to be as well-versed as many of the people here. I think this is what I'd need:
- An articulate paragraph or two on the current FDA battle, including Judge Leon’s ruling and their subsequent warning letters to the five companies.
- How the
device works. The chemical breakdown in comparison to
tobacco cigarettes.
- A brief outline of the independent studies done thus far, including the mini-study by the FDA and an explanation of the findings.
- Why
vaping is a smoking alternative and not a smoking cessation device…(even though…)
- …a highlight of statistics so far -- (I’ve seen success rates in the high 70 - 80 % range, comparable to 5 - 7% on other NRT.)
- Any other anecdotal evidence.
- A representative contact (I assume the best candidate would be from CASAA)
- A medical contact (if available)
- Any representative contact from government agency, reputable organization, or other influencer.
If something like that is available I would be happy to pass it on.