Nicolites to sponsor Birmingham City FC next season

[mist opportunity]

Correct me if I'm wrong, but to my knowledge they're the first e-cig company to sponsor a football team.

Birmingham City announce E-cigarette brand Nicolites as 2013/14 shirt sponsor : F.C. Business

 

[jSquared]

First I'm aware of.

I'm not entirely sure this is a good thing. Mass marketing of e-cigs is still in its infancy, and, if you look at some of the recent campaigns in the US - (njoy & Blu) in particular, can be damaging to the community.

Nicolites' own campaigns have also been criticized in the past:

Nicolites electronic cigarettes company responds to feedback from the ASA « Express & Star

I'm still pretty angry about their press release following the MHRA's announcement last week. They just don't care about the the community:

Nicolites welcomes licensing of e-cigarettes | Barques PR

JJ

 

[djsvapour]

jSquared is right.

Nicolites are ready to see the entire market crumble under the MHRA directive.

"Welcoming" the proposed regulation is the same as saying "we want every other company to go out of business, and we will take our chances getting our product approved."

I am telling ALL UK vapers and potential vapers to boycott these brands. All this back-stabbing behavior is bad for our chances of keeping e-cigs and liquid on the market for all makers and all vapers in 2016.

 

[low_tar_neil]

Nicolites are owned by BAT too? Would be consistent with their press release on it.