But when it comes to flavors in non-combustible products like electronic nicotine delivery systems or e-cigarettes we recognize the issue involves additional considerations. Here, it’s possible for flavors to do both harm and good. The troubling reality is that e-cigarettes are the most commonly used tobacco product among middle and high school students, and flavors are identified as one of the top three reasons for use. Given these findings, we need to be wary of the role flavors play in attracting youth to initiate on any tobacco product that could lead to regular use – something we clearly want to avoid. No child should use any tobacco products, including e-cigarettes. At the same time, we’re aware that certain flavors may help currently addicted adult smokers switch to potentially less harmful forms of nicotine-containing tobacco products.
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